PERSONAL BRANDING AND HOW TO BUILD IT


In our current digital era, where almost everything is presented, managed, generated, communicated, developed, you get the idea, VIRTUALLY.


It does not matter what you do, what you wish to accomplish; you are up against competition after competition. Hence, by developing an effective personal branding will differentiate you from the others. An effective personal branding will also establish a solid trust in this virtual world that dominates most of our activities.


Without further ado, let's get into the HOW!

STEP 1 Content Development

Content should include a brief introduction as if you were at a networking event introducing yourself to someone.


Do's:

Keep short and sweet. You do not want to put people to sleep or roll their eyes.

Showcase your authenticity. For example, if you are known to be a humorous person, make sure your introduction is humorous.


Potential challenge

It's never easy to write about ourselves, especially if modesty is one of your admirable characters. Based on my experience, people who struggle to write about themselves are the most loyal, easy to work with, and trustworthy colleagues to work with or lead. They tend to be the under promise, over deliver/perform type of people. Therefore, do not feel bad if you are having trouble writing about yourself.


Solution

Create a list of bullet points of who you are, your accomplishments, past awards or recognitions, then go to Fiverr and find an

editor to compile all that into a paragraph or two. Fiverr is a great place to find talents. Be sure to read reviews. My strategy is that you do not need to go by talents with most reviews. Sometimes people who are new to Fiverr will deliver the above-and-beyond quality of work with the shortest turnaround time. Be specific with your needs, expectation, and deliverables.



STEP II Place content on a website


Of all websites I have used in the past, I am going to say that my favorite one is Wix. I have been with them since the beginning and witnessed their improvement throughout the years. Unlike WordPress, Wix does not require a massive time to manage. When using Wix, you also eliminate the need to hire a web developer which can be costly. If creativity isn't one of your fortes, hiring someone to create and set up your Wix site is cheaper than if you were to use WordPress.


Do's

Wix has tons of template created for various industries. I personally prefer to start from scratch. Everything is drag and drop. Still, if you need further assistance, please do not hesitate to reach out to us.


Potential Challenges

Because Wix comes with lots of fun apps, like kids standing in a candy store, be sure to limit on implementing the ones with highest needs and value, avoid adding apps because it looks cool.

Solution

Again, if you need assistance building a site or simply have questions, please post them in the comment section or reach out to me directly.


STEP III Make sure your site is welcoming and search engine friendly

Do's

We all know the importance of first impression. Your homepage is your first impression. Make sure it's friendly so people will stay on the page and get to know you better.

Potential Challenge

One common challenge I see is people want to fit their entire life into one paragraph and overwhelm the audience. Imagine yourself being on the first date, and you certainly do not want to talk your date's ear off. Therefore, let's not do that online either.

Solution

If hiring a professional web designer is out of your budget, have a friend or two whom you trust to take a look of the site and provide feedback. Alternatively, send me the link and I'll be more than happy to send you my feedback.

STEP IV Maintenance

If you're using the site for getting the job you want, be sure to update achievement periodically. I recommend you keep the site running to build your domain authority. Opportunity may come to you when you keep the site up.

If you're using the site to promote you business, be sure to update page content each quarter. By updating content shows search engine that you do care about the site.

To Be Continued...

Copyright © 2020 Diana Y Chang        Texas, USA