Mass emailing people who have never heard of your company or product is called spam. It doesn't matter how one wishes to rephrase such a process; spamming is spamming.

GDPR (known as the General Data Protection Regulation)

This European law states email subscribers must opt-in before receiving any emails from you. GDPR does not apply to businesses in Europe, but all consumers in Europe. In short, if you have potential customers residing in Europe, do not cold email them.

The CAN-SPAM Act is the law that regulates commercial emails in the United States. It prohibits sending bulk unsolicited emails. I've seen some vendors advertised their list as 100% CAN-SPAM compliant. That is partially accurate--these contacts might have opted-in to their business (vendors) and most definitely NOT yours because 1) vendors do not know they were going to sell these contacts to you; 2) these contacts have never heard of you.

Taking such a short cut will hurt you in the long run. Here is a behind-the-scene work email providers to identify your email as spam:


Internet Service Providers (ISPs) tracks the frequency of their clients opening and clicking through emails. When the frequency is high, ISP routes future emails straight to the inbox. When the frequency is low, it routes to the spam folder.

Picture yourself standing on the stage, sharing the success of your marketing effort. Will you be applauded or booed when disclosing your purchased email lists? Will you even dare to share such information, to begin with?

I didn't think so.

Build/Grow Your List. Don't Buy Your List.

Updated: Jul 28

I've always appreciated stand-up comedians, clean stand-up comedians. About a year ago, I discovered Dry Bar comedy, and it's been my go-to YouTube channel. Another one I recently found is an ongoing stand-up comedian competition in China.

Despite different languages, I came to an epiphany that these comedians are marketing gurus!

Great storyteller!

Almost all of them write their own content, especially when they first kicked off this new venture (great writers).

Whether in English or Chinese, phrases or terms that are too advanced normally would not receive the desired outcome (use the language at the audience's level, not yours).

Continuous testing their content

Show after show, these comedians would review and revise parts engaged the audience (high-performance content), and parts did not go as well (low-engagement content). They would use parts that brought peals of laughter repeatedly in other shows (data-driven) and deliver the same joke differently (repurposing content).

Every now and then, they would run into a tough crowd, but it does not discourage them. These comedians return to their hotel room, modify the content, and off to the next show.

Two days ago, I had a conversation with a fellow marketer about how some small businesses, startups specifically, give up on their marketing efforts prematurely. If you think about it, marketing is no different from being on a diet. Crash diets will never deliver long-term results. When one fails to stick to the diet, all the unwanted weight will gain back faster than losing them.


Comedians also know (or learned the hard way) jokes appreciated in one state might not be appreciated elsewhere. They need to modify how the joke is said and delivered accordingly. They live and breathe audience's reaction.

Dare to be Spontaneous

While they're on stage, they pay close attention to the reaction of the audience (monitoring data). On some occasions, they will throw in a joke or two (content) that weren't included in the original script. They aren't afraid of making such impromptu adjustment to reach their ultimate goal--which remains the same at all times--uncontrollably laughter from their audience.

Some of my favorite stand-up comedians:

John Mulaney's Funniest Moments

Jose Sarduy on You Don't Know Your Mom is Crazy Until You're Older

Bob Smiley on Child Discipline

Sebastian Maniscalco on What's Wrong with People

John Pinette - I Say Nay Nay A talent gone too soon.

Michael Jr. - Laughing at Church

In our current digital era, where almost everything is presented, managed, generated, communicated, developed, you get the idea, VIRTUALLY.

It does not matter what you do, what you wish to accomplish; you are up against competition after competition. Hence, by developing an effective personal branding will differentiate you from the others. An effective personal branding will also establish a solid trust in this virtual world that dominates most of our activities.

Without further ado, let's get into the HOW!

STEP 1 Content Development

Content should include a brief introduction as if you were at a networking event introducing yourself to someone.


Keep short and sweet. You do not want to put people to sleep or roll their eyes.

Showcase your authenticity. For example, if you are known to be a humorous person, make sure your introduction is humorous.

Potential challenge

It's never easy to write about ourselves, especially if modesty is one of your admirable characters. Based on my experience, people who struggle to write about themselves are the most loyal, easy to work with, and trustworthy colleagues to work with or lead. They tend to be the under promise, over deliver/perform type of people. Therefore, do not feel bad if you are having trouble writing about yourself.


Create a list of bullet points of who you are, your accomplishments, past awards or recognitions, then go to Fiverr and find an

editor to compile all that into a paragraph or two. Fiverr is a great place to find talents. Be sure to read reviews. My strategy is that you do not need to go by talents with most reviews. Sometimes people who are new to Fiverr will deliver the above-and-beyond quality of work with the shortest turnaround time. Be specific with your needs, expectation, and deliverables.

STEP II Place content on a website

Of all websites I have used in the past, I am going to say that my favorite one is Wix. I have been with them since the beginning and witnessed their improvement throughout the years. Unlike WordPress, Wix does not require a massive time to manage. When using Wix, you also eliminate the need to hire a web developer which can be costly. If creativity isn't one of your fortes, hiring someone to create and set up your Wix site is cheaper than if you were to use WordPress.


Wix has tons of template created for various industries. I personally prefer to start from scratch. Everything is drag and drop. Still, if you need further assistance, please do not hesitate to reach out to us.

Potential Challenges

Because Wix comes with lots of fun apps, like kids standing in a candy store, be sure to limit on implementing the ones with highest needs and value, avoid adding apps because it looks cool.


Again, if you need assistance building a site or simply have questions, please post them in the comment section or reach out to me directly.

STEP III Make sure your site is welcoming and search engine friendly


We all know the importance of first impression. Your homepage is your first impression. Make sure it's friendly so people will stay on the page and get to know you better.

Potential Challenge

One common challenge I see is people want to fit their entire life into one paragraph and overwhelm the audience. Imagine yourself being on the first date, and you certainly do not want to talk your date's ear off. Therefore, let's not do that online either.


If hiring a professional web designer is out of your budget, have a friend or two whom you trust to take a look of the site and provide feedback. Alternatively, send me the link and I'll be more than happy to send you my feedback.

STEP IV Maintenance

If you're using the site for getting the job you want, be sure to update achievement periodically. I recommend you keep the site running to build your domain authority. Opportunity may come to you when you keep the site up.

If you're using the site to promote you business, be sure to update page content each quarter. By updating content shows search engine that you do care about the site.

To Be Continued...