Dealing with shameless favor seeker


All of us have known a Frank at some point in our lives.

Frank never bothers to check in on you. Not a pure "How's going?" or "All is well?"


Yet, Frank sees no wrong in throwing not-so-small favors out of the blue with the expectancy of your undying loyalty to fulfill it (or them) in a timely fashion.

During that very intimate moment, you are Frank's blood brother/sister.


Once favors are delivered or declined (which I applaud you!), the relationship resets to factory defaults in no time.


Frank would be the one to abuse the generosity of pro bono. The word “thank you” out of his mouth holds just about as much sincerity as, let’s say, none. To top it off, Frank treats kind-hearted pro bono providers as if he was overpaying them. His obsession with taking advantage of people makes drug addicts look like saints.


In the current social media era, Facebook specifically, Frank-like individuals sprout overnight and take this shameless behavior to the next level.


People whom I attended elementary school with more than 30 years ago, and never talked to each other back then, see no biggie to ask to stay at your home, free of charge. That's level 1.

Level 2 are people asking you to purchase and ship items to them because you happen to live in the country or area where the items are produced.


Shamelessly favor seeker of the century award, however, goes to the wife of a friend's brother's cousin's school friend who sat three rows behind, but our neighbors once upon a time played in the same park many years ago. She finds absolutely no issue in having her teen stays with us for the entire summer because she thought it would be cool.


And she cannot understand why such a brilliant idea was declined.


The more I know people, the more I realize why Noah only let animals on the boat.


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Mass emailing people who have never heard of your company or product is called spam. It doesn't matter how one wishes to rephrase such a process; spamming is spamming.


GDPR (known as the General Data Protection Regulation)

This European law states email subscribers must opt-in before receiving any emails from you. GDPR does not apply to businesses in Europe, but all consumers in Europe. In short, if you have potential customers residing in Europe, do not cold email them.




The CAN-SPAM Act is the law that regulates commercial emails in the United States. It prohibits sending bulk unsolicited emails. I've seen some vendors advertised their list as 100% CAN-SPAM compliant. That is partially accurate--these contacts might have opted-in to their business (vendors) and most definitely NOT yours because 1) vendors do not know they were going to sell these contacts to you; 2) these contacts have never heard of you.

Taking such a short cut will hurt you in the long run. Here is a behind-the-scene work email providers to identify your email as spam:


ISP

Internet Service Providers (ISPs) tracks the frequency of their clients opening and clicking through emails. When the frequency is high, ISP routes future emails straight to the inbox. When the frequency is low, it routes to the spam folder.


 

Picture yourself standing on the stage, sharing the success of your marketing effort. Will you be applauded or booed when disclosing your purchased email lists? Will you even dare to share such information, to begin with?


I didn't think so.


Build/Grow Your List. Don't Buy Your List.

Updated: Jul 28, 2021


I've always appreciated stand-up comedians, clean stand-up comedians. About a year ago, I discovered Dry Bar comedy, and it's been my go-to YouTube channel. Another one I recently found is an ongoing stand-up comedian competition in China.


Despite different languages, I came to an epiphany that these comedians are marketing gurus!


Great storyteller!

Almost all of them write their own content, especially when they first kicked off this new venture (great writers).

Whether in English or Chinese, phrases or terms that are too advanced normally would not receive the desired outcome (use the language at the audience's level, not yours).


Continuous testing their content

Show after show, these comedians would review and revise parts engaged the audience (high-performance content), and parts did not go as well (low-engagement content). They would use parts that brought peals of laughter repeatedly in other shows (data-driven) and deliver the same joke differently (repurposing content).


Every now and then, they would run into a tough crowd, but it does not discourage them. These comedians return to their hotel room, modify the content, and off to the next show.


Two days ago, I had a conversation with a fellow marketer about how some small businesses, startups specifically, give up on their marketing efforts prematurely. If you think about it, marketing is no different from being on a diet. Crash diets will never deliver long-term results. When one fails to stick to the diet, all the unwanted weight will gain back faster than losing them.


Localization

Comedians also know (or learned the hard way) jokes appreciated in one state might not be appreciated elsewhere. They need to modify how the joke is said and delivered accordingly. They live and breathe audience's reaction.



Dare to be Spontaneous

While they're on stage, they pay close attention to the reaction of the audience (monitoring data). On some occasions, they will throw in a joke or two (content) that weren't included in the original script. They aren't afraid of making such impromptu adjustment to reach their ultimate goal--which remains the same at all times--uncontrollably laughter from their audience.

 

Some of my favorite stand-up comedians:


John Mulaney's Funniest Moments

Jose Sarduy on You Don't Know Your Mom is Crazy Until You're Older

Bob Smiley on Child Discipline

Sebastian Maniscalco on What's Wrong with People

John Pinette - I Say Nay Nay A talent gone too soon.

Michael Jr. - Laughing at Church



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